DIGITAL
SCENT
MAURÍCIO
DE SOUZA PROMISES A REVOLUTION
IN THE ENTERTAINMENT INDUSTRY WITH ODORS
MSP - Mauríio de Souza Productions
- has just announced in New York the acquisition of
the American patent for its invention, which promises
to revolutionize the entertainment industry. The invention
will aggregate what lacks most in the sophistication
of films with all advances already reached by digital
sound and image era: odors and aromas. The official
report from MSP’s American office says that the
patented invention will enable the digital inclusion
of smells in “practically all areas connected
to entertainment: videos, films, records, CD-Roms,
computers etc.”
The
same official report from MSP announces “the
pioneer invention that can revolutionize various segments
of communication”, casts into the market possibilities
of negotiating partnerships as of now, with the licensing
of the new patent. More information can be obtained
directly through the e-mail Monicatoon@aol.com.
Cartoonist
Maurício de Souza is the great name of Brazilian
animation, having turned his creations - Monica’s
Gang - into a huge business success. Monica’s
adventures are released in strips for newspapers around
the world and Monica’s Theme Parks spread through
Brazil and the rest of the world for the joy of children.
His successful products include animations for videos
and DVDs, magazines, books, toys and licensing for
a vast range of food products immediately identified
by children. There is also the possibility of expansion
with an art studio in Florida to produce TV programs
for kids and a feature film version of Shakespeare’s
‘Romeo and Juliet' for cinema.
Another
novelty of Maurício de Souza’s studios
is the release of comic strips and animated cartoons
with a new character inspired by Ronaldo, top scorer
on Brazil's five-time world-champion soccer team,
along with Smudge and Monica. The idea gained proportion
with the production of a TV commercial campaign for
a soft drink manufacturer in Brazil to be starred
by the three characters, as shown by the illustration.
The same Maurício de Souza had already paid
homage to Pelé, soccer king, through character
Pelezinho, still licensed to the whole world.
Leon
Cakoff, for 'Jornal
da Mostra'
A
MSP - Maurício de Souza Produções - acaba
de anunciar em Nova York a obtenção da patente americana
para a sua invenção que promete revolucionar a indústria
do entretenimento. 
